JOB SUMMARY:
The Marketing Operations Lead is the operations owner within TAM Residential’s marketing department, responsible for the data, reporting, governance, and operational infrastructure that supports the team and portfolio. This role sets the standards for how marketing operations work at TAM: owning attribution governance, audit discipline, SOP management, vendor coordination, reporting automation, and the marketing workstream of property transitions. The Lead partners closely with the Brand & Field Marketing Specialist and Digital Marketing Specialist, providing operational direction across their workstreams, and serves as the VP of Marketing’s primary operations counterpart.
This is not a creative marketing or content role. This position is purpose-built for a senior operator who thrives on turning data into decisions, building systems that scale, and setting operational standards across a portfolio of 100+ multifamily communities, many of which include affordable housing and income-qualified components.
ESSENTIAL JOB FUNCTIONS:
Reporting & Analytics
Own the reporting roadmap for the marketing department. Build, maintain, and continuously improve marketing dashboards and automated reports using LLMs, Looker Studio, Power BI, Excel, or comparable tools to replace manual Marketing Analysis file preparation, and set the standards for how reports are structured, validated, and distributed.
Pull, validate, and synthesize data from Entrata (Lead Source Attribution, GL Details, Tour Conversion, Neglected Leads, Not Progressing reports), Birdeye, Street Digital, and ILS vendor platforms.
Calculate and report on key marketing KPIs including cost per lead, cost per lease, lead-to-unit ratio, tour conversion, application conversion, and cancellation rates at property and source level.
Deliver monthly performance reporting by the 5th of each month, including portfolio-wide and property-level views with trend analysis and variance commentary.
Serve as the VP of Marketing’s primary operations counterpart. Produce ad hoc analysis and recommendations for underperforming properties, vendor evaluations, and budget reallocations; partner with the Regional Marketing Managers to translate findings into action with Operations.
Marketing Audit & Data Quality
Own the marketing audit framework end-to-end: define the standards, validate Entrata lead source attribution against the company-approved master list quarterly, document discrepancies, and drive corrections through to completion with Operations and vendor partners.
Develop and manage automated or semi-automated marketing audit processes to replace the current quarterly manual checklist, enabling faster identification of broken tracking numbers, inactive ILS listings, and phone routing issues.
Set and enforce data integrity standards across all marketing platforms: consistent naming conventions, accurate tracking, and clean attribution. Serve as the final authority on attribution disputes and lead source classification.
Vendor Performance & Spend Tracking
Maintain the Marketing Budget Tracker with current spend by property, vendor, and campaign. Reconcile planned vs. actual spend monthly.
Lead vendor performance analysis for PPC/SEO providers (Street Digital, Entrata, and any future providers). Run the evaluation framework, synthesize findings, and present recommendations to the VP of Marketing to support renewal, expansion, and termination decisions.
Track ILS performance metrics by vendor (Apartments.com, Zillow, ApartmentList, AffordableHousing.com) and prepare source-level ROI analysis.
Operations, Process Management & Property Transitions
Own the marketing SOP program: maintain the SOP library, lead revision cycles, ensure documentation reflects current processes, and drive adoption across the team via the TAM Hub (SharePoint).
Own the TAM Hub Marketing page; keeping vendor logins, brand templates, training resources, and performance reports current and organized.
Lead the marketing workstream for property transitions (acquisitions, dispositions, rebranding). Own the transition checklist end-to-end, direct the Brand & Field and Digital Specialists through their respective deliverables, and serve as the marketing department’s senior point of contact with Operations and Asset Management on transition timelines.
Own the marketing support ticket queue: set triage standards, ensure SLAs are met across the team, and escalate systemic issues to the VP of Marketing.
Team Leadership & Cross-Functional Partnership
Partner closely with the Brand & Field Marketing Specialist and Digital Marketing Specialist, providing senior operational direction across their workstreams and ensuring alignment on priorities, standards, and timelines.
Mentor and develop the Specialist team on operational discipline, data hygiene, and process improvement; model the standards the marketing department expects of itself.
Role scope anticipates a transition to people management of the Specialist team by late 2026, contingent on team performance and business needs.
REQUIRED QUALIFICATIONS:
4–6 years of progressive experience in marketing operations, marketing analytics, or business intelligence, including at least 2 years owning end-to-end workstreams independently. Property management or multifamily real estate experience required.
Demonstrated ability to build reports and dashboards from multiple data sources (Excel and Looker Studio required; Power BI, Tableau, or similar a plus).
Experience pulling and reconciling data from a property management system (Entrata preferred; Yardi, RealPage, or AppFolio acceptable).
Strong working knowledge of Excel including pivot tables, VLOOKUP/INDEX-MATCH, conditional formatting, and data validation.
Highly organized with the ability to manage multiple concurrent projects across properties, vendors, and internal stakeholders.
Clear written and verbal communication skills with the ability to present data insights to non-technical audiences.
Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field (or equivalent work experience).
PREFERRED QUALIFICATIONS:
Familiarity with multifamily marketing platforms: Birdeye, Google Business Profile, Apartments.com, Zillow, ApartmentList, or AffordableHousing.com.
Experience with PPC/SEO reporting and understanding of paid search metrics (CPC, CTR, impression share, quality score).
Experience with marketing automation, CRM workflows, or drip campaign configuration.
Working knowledge of Google Analytics, Google Ads, and SEO audit tools.
Familiarity with SharePoint site administration and content management.
Understanding of affordable housing marketing dynamics (LIHTC, income-qualified communities, waitlist management).
TRAVEL REQUIREMENTS:
Occasional travel to properties may be required for marketing audits or transition support (estimated <10%)
WORKING CONDITIONS:
Ability to operate in an open work area with moderate everyday noise.
Ability to work from multiple locations.
Ability to perform other duties as required.
The statements above are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. TAM Residential reserves the right to assign or reassign duties as needed to meet business needs.
BENEFITS:
Associates who are regularly scheduled for and work 30 hours or more per week are eligible for company-sponsored benefits the 1st day of the month, following completion of 30 continuous days of employment. Benefits offered include medical, dental and vision coverage, as well as 401K and life insurance. Regular, full-time associates are eligible to accrue paid time off (PTO) and holiday pay.
TAM Residential is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.